Haval starts South American expansion with Chile dealer

Haval’s global expansion continues to gather pace with the opening of its first South American dealership in the Chilean city of Copiapo on June 30.

Derco, the Chilean distributor, based the event around the theme ‘Returning to Dakar’, inviting media including ESPN and the country’s largest outlet La Tercer.

The journalists had the opportunity to sample the new H2 SUV on the Copiapo stage of the famous Dakar Rally, resulting in glowing media reviews.

The drive program was followed by a launch conference at the WARA Hotel, located close to the Atacama Desert – known as the ‘Dry Pole of the World’. Haval Chile General Manager, Thibaud, hosted the launch event.

The H2 is the first model Haval will launch in Chile, soon to be joined by the H6. Haval will soon open its first group of exclusive stores, with a raft of models to go on sale including the H8, H9 and H6 Coupe.

Haval’s partner in Chile – Derco – is the country’s most influential automotive distribution group, boasting more than 40 years’ experience.

Haval’s launch in Chile represents only the first step in its march across South America. In the near future, Haval will open distributors in markets including Ecuador, Peru, Bolivia and Colombia.